This is a signpainters shadow, when sign painting was an art in demand, painters would naturally create depth in the most efficient way possible, the letter E being one of the most common in the english language, the shadow can be achieved in just 4 strokes.
This is a printers shadow made of 8 strokes, as print design became more and more prevalent, the cost, craft and efficiency took a back seat to mass production, something we at Studio Etch believe is as true in digital today as it was then.
When Muhammad Ali stands over his opponent, he isn’t just taunting him, he’s making sure the job is done, he has done exactly what he set out to do, applied a lifetime of training to a single project – completed with application of knowledge and ruthless efficiency.
We define, design and dash. A transparent sprint format that helps us define exactly what you need, design it with you rather than in isolation, and build it with rapid refinements.